The main benefits of good branding
Hello, world. I am Valentin (Keleti), UI/UX Designer / Graphic Designer at enovatika. You may know me from here and there. Today I will share with you my thoughts on branding. Why do we need it and what should it look like? Is there a secret recipe for successful branding? Let’s discover.
by
Valentin Keleti
•
5 min read
First things first
If you’re here, there’s no need to explain what branding is. You already know it’s not just about the name, the logo, or the slogan. Behind a well-thought-out and tailor-made branding process, many more things happen that are not often visible to the end consumer. In other words, behind every strong brand there is strong(er) branding.
But what makes a strong brand? In my view, a well-made brand needs to reach its goals and target audiences, and to convey the message clearly. Another important aspect is its resilience over time, which can be achieved through a good branding strategy.
The benefits of good branding
It’s hard to narrow down the work behind powerful branding to a to-do list. There is no secret recipe that can be applied on a general level. But there are some key elements in the branding process, such as versatility and originality.
A good branding strategy comes with many benefits:
- helps your brand adopt a specific, easily recognizable style that represents your company;
- has an impact on consumer choice, helping you attract new customers/clients;
- you can differentiate yourself from the competition through an original, creative branding strategy;
- keeps customers/clients close and loyal by cultivating a connection and encouraging interaction;
- reflects the mission, vision and values of your company;
- develops consistency and cohesiveness across various platforms, maintaining a coherent tone of voice.
“Good visual brand design should”…
…remain in the consumer’s mind, to be recognizable later and for a long, long time.
Thank you for reading. If you’re looking to brand or rebrand your company, product or service, we are right here.
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enovatika is a UI/UX design & development agency in Timisoara, Romania. We partner with Startups, SMBs, and SMEs to deliver impactful web and mobile applications worldwide.
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