The Product Growth Conference

Challenge

Typically, reading isn't the top interest for students. Despite educators' best efforts to foster a love for books, many students find reading less than thrilling and prefer to spend their time on other activities.

Designing for kids and teachers can be especially tricky because it's not easy to come up with something that's both fun for them and effective for the client. It was definitely a challenge for us to create something that would be creative enough to engage young users, while still being efficient and meeting the client’s KPIs.

Solution

Lesemester has gone through no less than three design and branding processes. Part of enovatika’s team worked on this project since 2015, handling the UI and UX design. Lesemester uses gamification techniques to keep the students engaged with their reading practice, whereas the teachers have a dedicated dashboard to manage and follow their students’ progress.

We created an appropriate color palette and a reward system based on badges with animal icons. The platform was even used for a national reading contest where people from different schools competed against each other – the national television was involved too! The app was later acquired by Lexplore, an eye tracking and AI solution for literacy assessment, for $4M.

534 attendees

and tickets sold in Prow 2023

72.2% increase

in tickets sold in 2023 than the previous year

1.2M reach

On social media in 2023